ZMK Blog
A place for practical ZMK materials on markets, customers, strategy, management, digital solutions and tools that help businesses work better.
Articles
A market overview of Ukraine’s HoReCa sector as of May 2026: revenue, average check, traffic, regional differences, consumer behavior and a 1-3 year outlook.
How demand for solar power is changing in Ukraine after 2022, why businesses are buying energy resilience, and why hybrid systems, payback logic and service matter more than before.
Three mystery shopper formats: a one-time service snapshot, an audit with staff improvement, and regular service control as part of a motivation system.
How mystery shopper research helps a business see the real service level, evaluate staff performance and improve the customer experience.
A practical look at internal business apps: when they are worth building, why the process should come before screens, and why a small working tool often beats a large automation plan.
Message Maryna on Telegram or use the direct contacts, and the ZMK team will clarify the context, goal and format of work: research, consulting, a strategy session or a digital solution.
