The business exists. You are moving, but progress is stalling.
Maryna Kyryliuk · founder of ZMK
Business Breakthrough
A systematic course for those who want to bring themselves and their business into a stable, profitable model without burnout, chaos or disconnected tools.
Where you are now
The business is moving, but the old model no longer holds.
There are ideas, but no clear direction.
There is activity, but no breakthrough.
You invest effort, but the result does not scale.
The question comes up more often: “What comes next?”
You need a system that brings everything into one clear plan.
You do not need more motivation.
You need structure, a scenario and a strategy that take the business to the next level. More than learning
It is personal diagnostics, a breakthrough and a system for moving forward.
- Analyse the business and the market.
- See what is really holding development back.
- Define a strategic goal and a scenario for reaching it.
- Build a step-by-step map of change and implementation.
- Review finance, marketing, management and the team.
- Create a flexible system that can handle pressure.
- Bring the development strategy together across the key functions.
- Leave with an implementation plan for the next steps.
Course structure
8 deep modules and a bonus framework for strategy implementation.
Business and market diagnostics
SWOT analysis and strategic goal setting
Goal decomposition across all business functions
Product, positioning and brand
Building a strong reputation
Strategy across finance, marketing and PR
Project management framework
Implementation plan for 6-12 months
The result
You leave not with inspiration for a few days, but with decisions that can be implemented.
Understand clearly where your business is now and why it is there.
See a realistic development path, not an abstract wish.
Get a concrete action plan for each function: finance, production, marketing and management.
Move out of stagnation and start a new strategic trajectory.
Course author
Maryna Kyryliuk
Business, strategic development and management expert. Founder and owner of ZMK.
- 20+ years of experience: from consulting and marketing to crisis management and team formation.
- Experience working with hundreds of Ukrainian companies, including Nova Poshta, Rukavychka, Blyzenko, Kopiyochka, TM Ruta, Magnus shopping centre, Aladdin shopping centre and others.
- Author of the upcoming book “Unbreakable Business”.
After working with me, people do not just “believe in themselves”. They know exactly what to do and how to do it.
Participation formats
Choose the depth of work: from diagnostics to full change support.
2 modules
Basic
Diagnostics + direction of movement6 modules
Standard
From analysis to reputation8 modules + bonus · recommended
Full
From analysis to project managementcourse + 1:1 strategy session
Diagnostics with me
Course plus a strategy session with mefull course + personal support
VIP support
Full strategy and support through the change stagesFormat: video modules + checklists + templates. Access: 6 months. Personal work depends on the selected format.
Course modules
Each module turns one part of the business into concrete decisions and responsibility.
Market and business diagnostics
- analysis of the external environment: micro and macro factors
- internal audit: finance, logistics, supply, management and organisational structure
Opportunities and goals analysis
- SWOT, pain points, risks and growth points
- definition of the strategic goal
Goal decomposition
- what production, marketing, the team, finance and management need to change
- definition of KPIs, metrics and the control system
Positioning and branding
- from point X to point B: how the market should perceive you
- assessment of brand, product and reputation position
Reputation management
- building a strong reputation system
- crisis, strategic and values-based communication
Development strategy
- bringing finance, marketing, team and PR into one model
- building the financial model for achieving the goal
Project management
- how to launch strategy implementation through projects
- key elements, roles and KPIs
Implementation plan
- a framework for your type of business
- a real plan: what, when, who and how
“I know I want more, but I do not see how.”
“I do not want just another idea. I need direction.”
“I want to assemble the business as a system. And move forward with precision.”
Then Business Breakthrough is your starting point.
FAQ
Common questions before starting.
How is Business Breakthrough different from other courses?
It is not another motivational training or a set of tips on how to run Instagram. It is a structured strategic programme where you receive business diagnostics, market analysis, goal decomposition and an implementation plan across all key functions.
Is the course relevant if I already run a business?
Yes. If you want to grow, see new opportunities or bring order to chaos, the course gives you a system, vision and decisions. Experienced entrepreneurs often use it to move to a strategic level.
Will it work if I do not have a business yet?
It will, if you already have an idea, expertise, profession or business intention and want to build a system from the start instead of moving by trial and error.
How long does the course take?
The pace is flexible, but 4-6 weeks is recommended. Platform access lasts 6 months, so you can return, refine your work and move at your own rhythm.
What is the difference between participation formats?
Basic helps you understand where you are and where to go. Standard gives a fuller structure for independent action. Full opens the whole chain of change. Support adds a strategy session with Maryna, while VIP includes deeper work on business transformation.
What feedback formats are included?
In the basic packages, the course is completed independently. Expanded formats add personal work with Maryna in Zoom sessions and strategic feedback.
Will there be a certificate after completion?
Yes, after completing the course you receive a named certificate. The main result, however, is not the certificate but your new action strategy.
How can I pay for participation?
Payment is possible by card or by invoice for a company. If instalments are needed, message on Telegram or Instagram and the format will be agreed individually.
No pressure