Focus groups
Focus groups help uncover customer motives, test product or communication perception and find the arguments that truly influence choice.
Market research
Data that open sources cannot provide.
We study markets, customers, competitors and points of sale so management decisions are grounded in facts.
Discuss your task What we research
We help companies understand where the market has potential, why sales change and what influences customer choice.
- We assess the potential of markets, segments, niches and a company’s market share.
- We study customer behaviour, choice criteria and the reasons behind loyalty.
- We evaluate advertising campaigns and communication policy.
- We measure brand awareness and demand for new products.
- We explain why sales dynamics change: demand, pricing, competitors, channels or the quality of store-level execution.
- We answer specific management questions before a product launch, price change, scale-up or entry into a new segment.
Methods
Fieldwork and analytical tools selected for a specific business question.
F2F surveys
Face-to-face interviews provide quantitative data through a structured questionnaire and allow answers to be clarified on the spot.
Price monitoring
We compare prices, promotions and competitor presence so a company can adjust pricing based on the real channel situation.
Mystery shopping
We check service, sales standards and staff behaviour through the eyes of a regular customer, recording strengths and training gaps.
Retail audit
Retail audit captures assortment, prices, availability, promotional materials and sales directly at points of sale.
ZMK reports show not only data, but conclusions for action: which opportunities to use, which risks to consider and what to check next.
Contact
Let us discuss your business question and suggest the right starting point.
Leave your phone number and the ZMK team will clarify the context, goal and format of work: research, consulting, a strategy session or a digital solution.