Market research

Data that open sources cannot provide

We study markets, customers, competitors and points of sale so management decisions are grounded in facts.

Discuss your task
What we research

We help companies understand where the market has potential, why sales change and what influences customer choice

  1. We assess the potential of markets, segments, niches and a company’s market share.
  2. We study customer behaviour, choice criteria and the reasons behind loyalty.
  3. We evaluate advertising campaigns and communication policy.
  4. We measure brand awareness and demand for new products.
  5. We explain why sales dynamics change: demand, pricing, competitors, channels or the quality of store-level execution.
  6. We answer specific management questions before a product launch, price change, scale-up or entry into a new segment.
Methods

Field research and analytical tools selected for a specific business question

Focus groups

Focus groups help uncover customer motives, test product or communication perception and find the arguments that truly influence choice.

F2F surveys

Face-to-face interviews provide quantitative data through a structured questionnaire and allow answers to be clarified on the spot.

Price monitoring

We compare prices, promotions and competitor presence so a company can adjust pricing based on the real channel situation.

Mystery shopping

We check service, sales standards and staff behaviour through the eyes of a regular customer, recording strengths and training gaps.

Retail audit

Retail audit captures assortment, prices, availability, promotional materials and sales directly at points of sale.

Dedicated service

Consumer Scanner is available in national and city formats

01Ukrainian Consumer Scanner 2026A monthly consumer study across 27 Ukrainian cities with ready-to-use numbers for market assessment, customer behaviour, loyalty and Customer Value.View the study02Chernivtsi Consumer Scanner 2026A quarterly consumer study in Chernivtsi: 1700 respondents, 5 city districts, a mini-model of the city population and results for a specific question block.View the city study
Next step

Reports show the direction; a dedicated study answers questions about your specific market

If you need more than general data, ZMK can help define the question and select a research format for a specific niche, city, competitor set or audience.

Discuss your task
Contact

Let us discuss your business question and suggest the right starting point

Message Maryna on Telegram or use the direct contacts, and the ZMK team will clarify the context, goal and format of work: research, consulting, a strategy session or a digital solution.

+38 050 920 04 42[email protected]