By the 20s
Submit a request, select the market and add custom questions to the questionnaire if needed.
Ukrainian Consumer Scanner 2026
Consumer research
across 27 Ukrainian cities
A monthly snapshot of customer behaviour, loyalty, segments and market potential for marketing, sales and development strategy decisions.
Join the next wave 2700 respondents aged 18+
27 Ukrainian cities 100 000+
1.9% statistical margin of error
monthly new research wave
What it gives
Ready numbers for decisions that should not be built on assumptions
Consumer Scanner helps companies see the real market distribution, customer behaviour, brand strength and segment differences. It is a format for teams that need a fast, regular and comparable view of the consumer market.
Result
What is included in one market study
- Market volume calculation in monetary and physical units, with distribution between key players.
- Behavioural market segmentation and cuts by major market participants.
- Brand loyalty level for market participants, including NPS.
- Consumer profile across age, gender, income, family status and other socio-demographic indicators.
- Customer Value: purchase frequency, volume, spend and brand switching across segments.
- A detailed analytical report and a short presentation dashboard for the management team.
Methodology
Field face-to-face survey with a stratified sample
Respondent age: 18-70 years.
The sample is stratified by the gender and age distribution of the Ukrainian population.
The study covers Ukrainian cities with a population of 100 000+.
The regular rhythm makes it possible to join the nearest wave instead of waiting for a large individual project to start.
Markets
Different consumer-market categories can be studied
Grocery retailDairy productsCerealsLow-alcohol beveragesDrogerie / beauty retailPharmaciesMobile phone retailFrozen semi-finished productsMeat productsCosmeticsFashion retailCoffeeHome appliance retailCafe and fast foodHome goodsBook retailMedical services
One market includes 6 detailed market questions and 12 socio-demographic questions.
Process
How to join the next wave
By the 5th
A new fieldwork wave starts across the cities included in the sample.
From the 30s
Receive the results, analytical report and presentation dashboard for your team.
Price and terms
Discuss a market UAH 147,000 per market
Terms are listed as of April 2026. Special offer: 2 markets or a block of 12 questions for UAH 235,000. Custom questions can be added to the questionnaire.
Contact
Let us discuss your business question and suggest the right starting point
Leave your phone number and the ZMK team will clarify the context, goal and format of work: research, consulting, a strategy session or a digital solution.